ARTICLES

Defending 'The Secret'

Written by: Holly | March 2007

“The Secret” is out! If there was anyone who hadn’t heard about “The Secret” prior to last month, then no doubt they have heard about it now after the frenzy that was sparked due to the attention it received from Oprah. Not only did Oprah dedicate one entire show to “The Secret” but wound up doing a second show due to the extreme numbers and interest it brought about.

I profiled The Secret in ShopAware.com’s December Product Picks as I had been so impressed by not only the great messages within the DVD but also by the overwhelming success of their grassroots and viral marketing campaigns.

The reason that “The Secret” is striking such a chord is because it’s a chord that really needs some attention for many people right now. We are living in such a chaotic world that we have forgotten how to focus ourselves on what is most important for our own well being.

What has disturbed me lately is the number of people coming out and saying “It’s no secret” and “They’re only telling part of the story”. You see, the producers of The Secret are well aware that it’s not a secret…these principles have been around forever and are a part of most any spiritual or psychological coaching. The big issue is that many people in society today are so inundated with negative messaging and brainwashing that they forget that they have control over their own lives.

If The Secret is “only part of the story”, then it is the responsibility of others to tell another part of the story. At least The Secret is getting people started in thinking differently about their lives. If someone is battling depression and finds a renewed spark to life by watching The Secret, then we should all rejoice for that person’s enlightenment. If The Secret is too elementary for you and you require your life messaging to come through the teachings of Socrates or The Bible, then by all means do so, but don’t usurp the need and desire for messages to be told in different ways.

It is my opinion that if someone can only sell their wares by attempting to nullify the significance of someone else’s then they must not have enough value in their own offering to let it speak for itself. It’s always best to ensure that you are buying a product or service based on its merits and not on negative propaganda.

I am on the quest for professional etiquette. As always, my aim is to highlight and profile those businesses who are dedicated to customer service and good business practices.

E-mail me at Holly@ShopAware.com with your thoughts and to let me know about those businesses who have impressed you.